The Big Fitness Walk
The Client
The Big Fitness Walk is a transcontinental trek from New York to Los Angeles. Our client, Matt Livermanne , is attempting to break a land walking record by making the journey in 51 days, two days faster than the current record. The trek will cover 13 states and 2,900 miles. In conjunction with the walk, Matt has dedicated this feat to bringing awareness to the ever-growing problem of childhood obesity.
In conjunction with the walk, schools throughout the nation will hold walk-a-thons to raise awareness of childhood obesity. This will also serve as a way for students to raise funds for their respective school’s physical education program.
Our Role
The Bradley Agency is the main source of collateral material for The Big Fitness Walk, including the creation of news releases, press packets and school information packets. Lab participants have the responsibility to compile a database for schools along the route that Mr. Livermanne will be walking. Lab participants are also responsible for compiling a database of media contacts as well as contacting the media throughout the walk. The agency has also provided media training to Mr. Livermanne and is currently shooting video footage to be packaged for the media and Web site.
For more information about The Big Fitness Walk, visit thebigfitnesswalk.com