Department of Communications
The Client
The BYU Department of Communications provides undergraduate degrees in five emphases: advertising, broadcast journalism, communication studies, print journalism and public relations. Through classroom instruction and hands-on learning with real clients, students graduate with a strong strategic foundation and a resume worthy of a top-notch career.
The Department of Communications aims to increase its presence among potential communications students, current communications students and alumni. In a competitive industry, the Communications Department wants to show the value it provides and raise awareness about the caliber of the department.
Our Role
The Bradley Agency has provided a variety of services for the Department of Communications, centered around a thorough strategic plan. Day-to-day production, including writing press releases and managing social media accounts is augmented by larger projects, such as quantitative and qualitative research, producing brochures and written content and creating a large-scale video production project. The Bradley Agency is constantly aware of the overall goal and ensures everything points back to the Communications Department’s objective to be the best undergraduate communications program in the west.