Bradley Public Relations Unveils New Agency Web Site
FOR IMMEDIATE RELEASE
Bradley Public Relations Unveils New Agency Web Site
Site created as next step in Bradley PR rebranding campaign
PROVO, Utah – April 6, 2010 – In the spirit of being a student-run public relations agency, the Bradley Public Relations Agency (Bradley PR) today unveiled its new student-created Web site in front of clients and faculty at its End-of-Semester Review held at Brigham Young University.
The new white-and-blue themed site, built wholly by students under the direction of the agency manager and BYU grad students, was the next logical step in the Bradley PR rebranding campaign started last year.
“Our new site shows that the Bradley Public Relations Agency is truly a professionally-mentored, student-driven agency,” said Jeff DuBois, manager of the agency. “We wanted to keep the tradition of the agency being student-run, yet communicate to potential clients that we have solid core capabilities.”
The new site is found at www.bradleypr.com.
REBRANDING
As part of a campaign to rebrand itself, the Bradley Public Relations Agency also announced a logo competition last year, open to all BYU students. The competition, which allowed students to submit their own logo designs for a prize of a $100 gift certificate, also retained the spirit of the agency being a student-focused organization.
“As the Bradley Public Relations agency is a student-run lab, it’s only fitting that the people who created the logo and the Web site be students,” said Susan Walton, associate chair of the Department of Communications, in a previous Bradley PR news release. “We have a new lab facility and a new look, and are involved in very meaningful, real-world client projects. It makes sense to have a new presence that reflects this exciting direction.”
SITE FEATURES
The new site was built using the Wordpress content management system, with theme edits and customizations provided by students. Some core features of the site include:
- A dynamic front page with moving carousals and a feed of the BYU Department of Communications’ tweets
- A client portfolio showcasing the agency’s broad range of capabilities and projects
- A newsroom for press releases and project updates
- A contact form for clients to receive a bid on a project
- A student login form to the Bradley Public Relations Google Apps account
- A unique “Connect Tab” on every page that pulls down a list of Bradley Public Relations’ Facebook, Twitter and other social media channels
REASONS FOR REBRANDING
The Bradley Public Relations Agency has been in existence on the BYU campus since 1986, when it was first established as a student club. At times, the lab has handled a workload of a dozen clients with more than 80 student participants. But in 2007, the agency reorganized by hiring a full-time lab director and integrating the lab with the Public Relations curriculum within the Department of Communications.
“We’ve pulled the Bradley agency under the umbrella of the Department of Communications, where we have better resources and access to faculty advisors,” said Jeff DuBois, lab director. “Since then we’ve been looking to rebrand. Last semester we found the logo that defined our agency brand. Now we’ve found the Web site that defines our online presence.”
Bradley PR is the first of only seventeen student-run firms across the nation to have successfully met Public Relations Student Society of America (PRSSA) national affiliation standards. In fact, Bradley PR is the official student-run firm of the BYU chapter of PRSSA, the seventeenth chapter of more than 300 such chapters to be established in the nation.
About Bradley Public Relations
Bradley Public Relations is one of only fourteen PR labs in the nation that meets national Public Relations Student Society of America affiliation standards. The lab is born of the Bradley Public Relations agency, the on‐campus student‐run firm of the BYU chapter of PRSSA. Established in 1969, the BYU chapter of PRSSA became the 17th such student association in the nation. By 1986, the Bradley Public Relations agency was officially formed to bridge the gap between students’ educational experience and the working world.
About the Department of Communications
BYU’s Department of Communications, a part of the College of Fine Arts and Communications, recently celebrated its 75th year. The program offers a bachelor’s degree in Communications with an emphasis in advertising, public relations, print journalism, broadcast journalism or communications studies. Each of these individual emphases has received numerous awards nationally and is ranked among the top programs in the nation.
For more information and to see the new site, please visit www.bradleypr.com.
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Media Contact:
Jeff DuBois
Bradley Public Relations Agency Manager
801-422-4946